Q COSTARICA
“Yo estoy Pura Vida. Y tú, ¿Cuándo vienes?” (I am Pura Vida. And you? When are you coming?) reads the billboard in front of the Plaza de Cuzco, in the cold weather of the central Paseo de la Castellana in Madrid, Spain.
The billboard invites Spaniards to escape the winter to know the tourist attractions of our country.
At the same time, the Atocha train station exhibits impressive images and videos of nature, wildlife, adventure activities, waterfalls and beaches a Spanish tourist will find in Costa Rica.
In this busy station, a promotional video is played more than 1,000 times a day on large format screens and interactive digital screens. In addition, the electric ramps for accessing the high-speed train of the Madrid-Barcelona route were decorated with designs
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