Although Samsung and Apple mobile phones represent more than half of the devices used in the region’s markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region reveals three brands dominate the Central America market: Samsung, Huawei and Apple brands representing around 85% of the total number of devices used in the region.
LG, Alcatel, Motorola and ZTE, are other brands that represent about 12% of the units.
In the case of Costa Rica, Samsung and Huawei cell phones represent about 75% of the devices currently in use. Apple and LG devices represent 20% of total units.
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