Q COSTARICA
Rico’s TICO BULL – The district south of downtown and alongside San Francisco Bay known as either Rincon Hill, South Beach or South of Market this spring, was suddenly rebranded on Google Maps to a name few had heard: the East Cut.
A district south of downtown San Francisco was long known as Rincon Hill, South Beach or South of Market. This spring, it was renamed on Google Maps as the East Cut, a name that has spilled into the physical world.CreditChristie Hemm Klok for The New York Times
The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google’s map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East
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