Technology News – Facebook’s ongoing privacy scandal could engulf one unsuspecting sector of the economy — the mom-and-pop businesses that rely on it for their marketing outreach.
“Businesses like the fact that there’s such a wealth of information that’s available through Facebook,” said Glen Gilmore, a digital marketing consultant and an adjunct professor of digital and social media marketing at Rutgers University Business School.
That information could be harder to come by in the future. The embattled search giant pledged this week to make it easier for users to control their data, as the furor from both Washington and Wall Street continued to generate headlines. Analysts speculated that the wave of bad press could prompt at least certain populations of users to disengage from the platform, either by
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